How to write good advertising content?

To write successful advertisement content is to catch the attention of the customer at first sight as they flicker though the brochures and fliers like they flip through a magazine and not how they will read books with concentration. It need not be necessary that the customer reads each and every line of the advertisement; hence, each line should be effective and should pass out a message. So itís not only necessary to write logical matter, but it should also be creative enough. http://ping.fm/ucBUk