Advergaming: Advertising through video games

The practice of using video games to promote a particular product or an organization is known as ìAdvergamingî. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming. http://ping.fm/UJCOI